Sommerfugl Kids

Project type
Visual identity

About the client
Sommerfugl Kids is an Australian start-up selling quality anti-slip, soft sole infant, baby and toddler shoes that are cute and comfortable.

Brand feels
The word sommerfugl is danish for butterfly with the literal translation being “summer bird”. The brand’s vibe consists of nordic colours with and simple butterfly icon. The secondary round logo is embossed in the sole of all of Sommerfugl Kids’ shoes. The result is a stylish children’s shoe brand.