Blog

Tips and ideas to make your business life easier.

Branding strategy for start ups

Hey you! Yes you, the one with the brand new start up! Congratulations on finally getting there! You're about to launch your sparkly new business. ....But hang on. Have you thought about your brand? Not just the visuals but the over all personality and vibe of your...

3 things Melbourne businesses can do right now to help themselves

The recent news that Melbourne would be in lockdown until late October sent most of us into a depressive Sunday slump and I was not immune to that! Let's say the sunny Melbourne Spring Sunday started off with an energetic HIIT workout and a lovely stroll but ended...

3 reasons why you need Privacy Policy for your Australian website

Why? If you are running a business through your website then you need a Privacy Policy. Many people forget to include one on their site but Australian privacy legislation requires that websites post a privacy statement if they collect ANY customer or website visitor...

What’s the difference between a vector logo and a raster logo?

This is a question I get a lot as a graphic designer and it’s quite an important one. It can certainly make a difference to quality - especially when it comes to logo files. Why? Let me explain what each file does. RASTERA raster file is composed of a number of pixels...