Blog
Tips and ideas to make your business life easier.
How to Create a Website That Converts
Learn how to create a high-converting website with these expert tips. From sharpening your messaging to optimising for SEO and mobile, discover practical changes that will make your site clear, engaging, and irresistible to your audience.
The Loudest Complainers Are the Ones Used to Entitlement
Entitlement breeds complaints, but real success comes from resilience and problem-solving. Learn why shifting your mindset from whining to action is key in life and business.
How To Nail Your Brand Message Without Overthinking It
Learn how to craft a clear, impactful brand message without overthinking it. Follow these 3 simple tips to connect with your dream clients and stand out authentically.
The Top Branding Mistakes That Could Be Hurting Your Business
Actionable tips to fix common branding mistakes and create a consistent, authentic brand that connects with your audience and drives engagement.
What Elon Musk Can Teach You About Personal Branding
Learn why your personal brand matters and how it can impact your business. Avoid common pitfalls, align with your audience, and stay authentic to build trust and success.
AI is Game Changing for Solopreneurs, but Nailing Your Brand Identity Matters More Than Ever
AI helps solopreneurs work smarter, but a bold brand identity is key to standing out. Build your brand, harness AI, and create lasting impact.
Overcoming the Fear of Investing in Your Brand
Overcoming the fear of investing in your brand can unlock growth and confidence. Learn why branding is a game-changer, the benefits it brings, and practical tips to get started.
Why Website Builder Platforms Aren’t Always the Best Choice
If you’re a small business owner or entrepreneur thinking about your first website, the convenience of all-in-one platforms like Wix, Squarespace, or Strikingly might seem irresistible. But before you slap down your credit card, there are a few things you should know.
What to Expect When Building Your Dream Brand (and Website)
Transform your brand and website into something bold, authentic, and unforgettable. Learn how a no-nonsense approach can help you stand out in a crowded market and build your dream brand with ease.
Top Branding Trends to Watch in 2025
Want to kill it in 2025? From personal branding to AI and SEO, here’s what I think will be massive in branding—and how to get ahead of the trends.
How to Choose the Right Branding Partner
How to choose the right branding partner: Tips on evaluating experience, style, communication, and process to build a bold, authentic brand that works.
Not Niching? You’re Losing Customers
Confused customers don’t convert. Learn why niching down in your service business isn’t just smart—it’s essential for branding and connecting with your audience.
Harness Your Brand Archetype for Impactful Storytelling
Crafting content that truly resonates without a brand archetype? That's a bit like trying to make tea without a teabag. But once you've identified your archetype, you've got a powerful tool to slice through the noise. Aligning your stories with your archetype lets you...
Why You Need a Dedicated Email Marketing Tool
Email marketing isn’t just a tool; it’s your secret weapon for connecting with audiences, boosting sales, and nurturing lasting relationships.
Boost Your Business’s SEO with Strategic Internal Linking
If you've been keeping up with my blog posts, you're aware of the essentials: a strong online presence is important for small businesses and solopreneurs to stand out. Additionally, a well-optimised website with quality SEO practices can greatly boost your online...
Custom Websites: Why I Choose WordPress
Find out why I think WordPress is the ideal platform for custom websites. Design flexibility, open-source benefits, AI integration, hosting freedom, and SEO advantages are just some of the reasons.
Why Designers Secretly Love Canva and You Should Too
Alright, small business warriors and lone rangers, let's set the record straight. There's this sly notion floating around that professional designers have an undying hatred for Canva. However, here's the reality: it's simply not true! In fact, designers secretly love...
5 Tips for Crafting Clear Copy for Your Website
As small business owners, creating clear and compelling copy is our secret weapon for engaging audiences. But how can we make our message shine amidst the digital noise? Fear not, this blog post is your guide through the chaos—because standing out is key! 1. The...
The Solopreneur’s Guide to Standing out Online
Ever thought about copying a successful business owner's social media strategy in because they seem to be doing so well? I totally get it—standing out online in an already crowded market is tough. Sure, it might be tempting to take a tried-and-true formula and put...
The Power of Storytelling in Branding
The online world is chaotic, with brands competing for your attention. It can be daunting to connect with your ideal customer amidst the noise. However, solo entrepreneurs possess a powerful tool: storytelling. Embrace your uniqueness, cut through the clutter, and...
Why Regular Blogging is Your Secret Weapon for Boosting Business Visibility
Technology is always changing and staying on top of technology trends can feel like chasing a hyperactive squirrel. Google, our friendly neighbourhood internet gatekeeper, keeps changing its algorithms to keep us on our toes. While this may seem like a digital...
Embrace Imperfection: Your Quirky Path to Personal Growth and Creativity
Last weekend, during a challenging yoga class, my instructor shared a powerful insight: "There's no such thing as perfection - we meet ourselves where we are." It was just what I needed to hear to keep my mind focused and silence that inner critic. Let’s be honest:...
How To Attract Your Ideal Client
Are you at a loss as to why your brand isn't connecting with your ideal client? You’re not alone—many driven solopreneurs like yourself have found themselves in the same situation. It’s a common hurdle, but addressing it is key to growing your business sustainably....
Monday Motivation for the ADHD Solopreneur
Starting the week with a bang can be a herculean task, especially for those of us navigating the entrepreneurial landscape with ADHD. Mondays often feel like an uphill battle—transitioning from the easy-going weekend vibes to the demanding work mode can be tough. But...
Boost Your Productivity with the Pomodoro Technique
To all my fellow ADHD Solopreneurs. Are you juggling a million tasks and feeling like time is slipping away? The Pomodoro Technique might just be your new best friend for boosting focus and productivity. What’s the Pomodoro Technique? So, what’s this fancy Pomodoro...
How an ADHD Diagnosis Gave Me Permission to Like Myself
How did it happen? Last year, at the ripe age of 41, I was diagnosed with ADHD. They call it "late diagnosed ADHD". Some say it’s a 'trend' taking over social media, filled with relatable memes that everyone can laugh at and say, "Oh, I do that." But you know, I used...
Rebuild Trust and Authenticity in Your Brand
In today's world, where everyone's constantly getting hit with ads and choices, trust and authenticity are gold for any business. Trust is what everything else is built on, and being real is how you get there. This post is for all the entrepreneurs and small business...
Embracing Uniqueness: A No-Nonsense Guide to Shattering Entrepreneurial Stereotypes.
Are you sick and tired of the same old entrepreneurial song and dance? As someone who doesn't have time for any fluff, I'm here to say: snap out of it! The world of entrepreneurship and branding doesn't have to be a cookie-cutter experience. It's high time we...
Invest in Your Brand Before Building Your Website
Website shame is the number one issue that I see when new clients drop into my radar. My answer is always the same. 'You need to invest in your brand identity before you build your website.' It's a pretty simple solution but one many business owners choose not to...
Protect Your Online Presence
If you’re new to business or simply don’t understand the importance of domain ownership then you need to read this. Your domain is your business’s digital home.
8 Ways to Embrace Your Awesome and Crush Imposter Syndrome
Ever catch yourself second-guessing your awesomeness, wondering if you’re really as incredible as people say you are?
Yup, we’ve all been there, battling the notorious imposter syndrome.
But let me tell you, breaking free from that self-doubt is a journey worth taking. Stop feeling like a fraud.
How to Embrace Authenticity in a Conformist World
We are born as creative little geniuses, absorbing the world around us, pushing boundaries, and exploring our boundless potential. However, our journey through the conventional, one-size-fits-all education system often leads us to conform to “societal norms,” which in reality, are a set of prescribed standards that stifle our unique creativity. By creativity, I don’t mean solely the ability to create stunning visual masterpieces but, more importantly, the capacity to think creatively.
Why Do You Need a Visual Identity Before Creating a Website?
Many business’ start out cutting costs and design/marketing are often at the bottom of the priority list. They get a quick website built and it serves them well until they grow and all of a sudden they’re embarrassed to send customers to their website because they know the website no longer serves their customers. But this is bigger than your website, this has to do with your company’s visual identity.
Why You Should Avoid Free Email Domains for Business
I get a lot of clients asking why they cannot just use a free email service for their business email addresss so here are my 2 cents as to why not to use a free email address for you business.
Why you shouldn’t share your brilliant ideas with your family and friends
When I was a kid my dad had a saying that he used to share with me whenever I complained about someone saying something that I didn't like. He'd say: "Bubbles (my nickname), opinions are like arseholes…everyone has one". And how true that is. EVERYONE has an opinion...
3 reasons why you should get your content finalised before starting design
Content precedes design. Design in the absence of content is not design, it's decoration.-----Jeffrey Zeldman As a designer that cares greatly about content, I’m always banging on to my clients about the need to have content finalised before the design process starts....
3 reasons why you need Privacy Policy for your Australian website
Why? If you are running a business through your website then you need a Privacy Policy. Many people forget to include one on their site but Australian privacy legislation requires that websites post a privacy statement if they collect ANY customer or website visitor...
What’s the difference between a vector logo and a raster logo?
This is a question I get a lot as a graphic designer and it’s quite an important one. It can certainly make a difference to quality - especially when it comes to logo files. Why? Let me explain what each file does. RASTERA raster file is composed of a number of pixels...