Branding
Is your business lacking personality?
Your brand is the first thing that your customer will see and if you think that first impressions aren’t that important then you’reĀ wrong.
Your brand is how you show your customers what you’re all about – it’s not just your looks but also your personality.
If you’re justĀ starting out or you’ve been around a bit but your brand’s not up to scratch, there’s never been a better time toĀ Ā develop your own fearless brand.
Packages
Visual Identity
Perfect for those just starting out.
Your business is brand spanking new and your budget is tight… but you understand the value of a solid professional visual identity, especially when you’re the new kid on the block.
I’ll work with you to identify your brand’s visual direction and create the basic assets you’ll need to get it off the ground.
Inclusions:
- Discovery questionnaire
- Brand mood board
- Main logo (at least 2 concepts)
- Secondary logo and submark
- Brand colours and font selection
- 1 x marketing asset (see below)
- One page brand guide – PDF
Investment: $4100 + GST
Pricing is in AUD
Timeline: 3-4 weeks
Branding Pro
Perfect for those ready to take the next step.
You’ve been in business a few years but you know your brand is not up to scratch. You’re ready to step up your game and come out fighting with a fearless new brand.
We’ll start with video call where you’ll get to tell me where your business is at and where you want it to be. We’ll then dive into your client persona and journey and identify your brand vision so that it identifies with your target customer.
From here I’ll work my magic to create a new visual direction for your brand complete with a pattern design to compliment the new visual identity, 4 new marketing assets and an in-depth digital brand guide, hosted online to ensure easy access for your team to represent your brand with consistency.
Inclusions:
- Deep dive online discovery workshop exploring customer journey, persona and brand vision
- Brand mood board
- Main logo (at least 2 concepts)
- Secondary logo and submark
- Brand colours and font selection
- 1 x pattern design
- 4 x marketing assets (see below)
- Digital and PDF in-depth brand guide hosted online for easy access
Investment: $7500 + GST
Pricing is in AUD
Timeline: 6-8 weeks
Marketing assets
Here’s some examples of assets that you can choose from.
Business cards
Front and back designed in line with your brand. You’ll also get one round of revisions so that you can review the design and make some tweaks.
Deliverables: Print ready PDFĀ
Social headers
Keep your brand consistent across your social media platforms. I’ll design a header for LinkedIn, Twitter, Facebook and Pinterest. One design only, resized for all of the mentioned platforms.
Deliverables: Editable Canva template
Instagram tiles
4 x Instagram square templates designed in line with your new brand, ready for you to add your own text and images.
Deliverables: Editable Canva template
Postcard or DL flyer
A double sided postcard or DL flyer designed for your new visual identity. It could be a promotional flyer that you send out with your online orders or something that you mail with correspondence.
Deliverables: Print ready PDF
Email signature
Look the part with a professionally designed email signature complete with clickable images and links to your social media profiles. Ready for you to drop into your chosen email client.
Deliverables: PNG/HTML
Email header
A header image designed for your email list, ready to be uploaded to your chosen email delivery program.Ā
Deliverables: Editable Canva template
The process
1. Stalk me
Stalk my folio, follow my InstagramĀ and review my packages and pricing. If you think we’ll work well together then let’s set up a 15 min discovery chat to answer any quick questions you might have.
2. Necessary stuff
I’ll send you a contract for review and an invoice requiring 50% deposit. Once the contract is signed and a deposit is paid, I’ll send across a brand discovery questionnaire for you to fill out. If you’ve chosen the Fearless Fighter package, I will then follow that up with a 30 minute discovery call.
3. Mood board
I’ll get to work on a mood board for your new brand. This will set the visual benchmark for your brand moving forward. It can include image inspirations that conveys the mood and style of your brand, fonts, colours and slogans. You’ll get a chance to provide feedback to ensure we are both on the same page.
4. Concepts
Once your mood board is finalised I’ll get to work on your logo, providing you with at least 2 concepts. I will send them to you with a video recording to explain the reasons behind my creations. You’ll then choose your preference and provide feedback with the option for another round of revisions.Ā
5. Other stuff
Once the logo is final I will then finalise your secondary logo and submark as well as your font selection, coloursĀ (and pattern if you have selected the Fearless Fighter package). I will also get to work on your brand guide.
6. Launch
Whilst I’m doing all that, I will send across the remainder of your invoice for final payment. Once that has been received I’ll issue you with all of your final files and helpful tips to successfully launch your new and fearless brand!
Need a website as well?
Get a 10% discount when you book a brand and website package together.
Got questions?
What if what I am after is not in your packages?
If you need a custom quote I suggest sending me an email at [email protected]Ā and I’ll try my best to accomodate you.
Will we be a good fit?
Good question! Make sure you carefully read through my packages and that my pricing aligns with your budget. Look through my portfolio and take a look at my Instagram account.
The clients I work with:
- Understand that my time is valuable and respect my timelines.
- Are willing to step outside of their comfort zone to explore new ideas.
- Trust my experience.
- Respect my pricing.
I have an idea of what I want, can you just replicate it?
That’s a hard no.
How long does the branding process take?
This depends on the package that you choose. I always provide a timeline when I start a new project to ensure you are clear on when to expect deliverables and also when I expect feedback from you. If you are delayed in providing feedback then this will delay the project.
Do you offer payment plans?
My standard payment terms are 50% upfront to start the project and final payment before delivery of finished product.
If for some reason this is not possible for you, I am willing to discuss payment plans on a case by case basis, however final payment must be received before final artwork will be sent.
