Build a Brand Identity That Reflects Your Ambition

Your business is evolving, and your brand should too.

The Truth About Your Brand

When you’re wearing all the hats – CEO, marketer, designer, customer support, and yes, the IT department – branding and your website tend to get shoved to the back burner. But here’s the thing: messy, inconsistent branding doesn’t just look bad it kills trust. And in a world where AI is spitting out content faster than you can blink, bad branding isn’t just an eyesore. It’s costing you opportunities.

Here’s the truth: AI can only work with what you give it. If your brand and website are all over the place, guess what kind of cringey content it’s going to produce? Spoiler: not the kind that attracts the right clients.

Does this sound like you?

Mixed messages: Your messaging is so unclear, even you’re confused sometimes.

Beginner Vibes: That logo? It’s shouting “over-eager amateur” when it should be saying “bold, practical, confident.”

Website Shame: Clunky, outdated, and about as memorable as last Tuesday’s lunch. Time for a glow-up.

Generic Content: Your content is so dull it’s practically in stealth mode. Let’s create something that actually gets noticed by the right people.

If you’re nodding along, don’t panic – you’re not the only one. Loads of entrepreneurs find themselves stuck in the same messy, mismatched brand chaos. The good news? I’m here to help you sort it out.

Let’s turn that brand and website of yours into something sharp, bold, and actually functional. No fluff, no faffing about—just a solid strategy that screams individuality and grabs the attention of the right people.

Sound like a plan? 👉 Download my price guide here.

Why Branding Matters More Than Ever

Your brand isn’t just about looking good—it’s about getting people to actually care by making the most of your brand elements.

Here’s what a solid brand identity can do for you:

Clarity No more confusion. Your audience will instantly get who you are and why you matter.
Credibility Consistency builds trust, and trust keeps customers coming back. Simple as that.
AI-Optimised Content Tools like ChatGPT make it super easy to create on-brand, relatable content once you’ve nailed your brand identity.
Longevity Forget constantly catching up. Build a brand that stands the test of time.

Sounds good, right? Let’s make it happen!

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The Brand Experience

Let’s skip the fluff and clichés, shall we? This is branding and website design built for your business. No gimmicks. Just bold, impactful results.

Here’s what happens when we team up:

Discovery Workshop

A deep-dive discovery workshop to get crystal clear on your vision, audience, and goals. Because guessing is not a strategy, and I don’t do vague.

Competitor Analysis

Strategic planning and research to make sure your brand and website don’t just exist – they stand out, grab attention, and refuse to blend into the sea of sameness.

Brand Roadmap

A collaborative brand strategy workshop to refine your brand’s direction. Think of it as your creative roadmap, minus the boring bits.

A unique visual identity

Custom logo design and brand identity development hat’s polished, professional, and unapologetically yours, including brand assets like iconography, patterns, and templates ready for use in Canva or your preferred design software.

Clear Brand guidelines

AI-friendly branding guidelines in a comprehensive brand book that includes everything you need to keep your brand consistent and authentic. Get your tone of voice, ideal customer persona, brand values and mission, visual direction, and tips for using AI tools to create content in your brand’s voice—all in one place.

Custom Built Website

Custom website design and development that reflects your brand and works hard for your business. Responsive, intuitive, and so much more than “just another pretty site.” Copy is included!

Digital Add Ons

Optional add-ons like SEO optimisation, LMS integrations, sales funnels and maintenance plans to keep your site fresh, functional, and fabulous.

This isn’t just about tossing a logo on a business card or using some generic website template. It’s about building something real, something bold, and something that truly reflects your vision. Let’s create something that helps you stand out for all the right reasons. Ready to get started?
👉 Download my price guide here.

What My Clients Say

AI and Branding: Let’s Get It Right!

AI is brilliant at saving time, but let’s be real—it’s not here to give your business a soul. That’s your job. The good news? Nail your branding, and AI can churn out content that’s consistent, authentic, and 100% you. Skip the groundwork, though, and you’ll end up with boring, cookie-cutter nonsense no one will remember.

Building a brand isn’t just about looking pretty. It’s about owning your space, attracting the right people, and making them care about what you do. And yes, it opens doors—new clients, better opportunities, and a brand that actually means something.

With my brand package, you’ll have everything you need to make AI work for you. Instagram captions? Blog posts? Emails? Feed your brand prompts into AI, and voila – content that sounds and looks like you, not some corporate robot.

Time Is Money - Stop Wasting It!

Slapping together random fonts, colours, and outdated designs? No thanks. If you’re still winging it, you’re losing the race. You need a brand that’s sharp, strategic, and as fast-paced as your schedule.

Trust Is Earned, Not Given

Here’s the thing: consumers are smart, and they can sniff out inconsistency like a dodgy sales pitch. A professional brand identity doesn’t just look nice—it turns “meh” browsers into loyal fans who actually trust you. And trust? That’s what keeps them coming back for more.

The Future Is Now, Darling

AI isn’t going anywhere, and neither is the competition. Get your brand sorted now so you’re ready to take on whatever comes next. Stay ahead, stay bold, and show the world what makes you unforgettable.

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Kate Hall holds a book open that says "creativity"

Stop Faffing.
Start Branding.

Your DIY efforts have been impressive—seriously, hats off—but let’s be honest, it’s time to stop playing small. You’re not here for a “good enough” brand that just ticks a box. You’re here for something that turns heads, starts conversations, and actually pulls its weight in growing your business. Together, we’re not just making a brand that looks pretty; we’re building one that works hard and lasts. So, are you ready to ditch the fluff and create something bold, authentic, and uniquely yours? Let’s get to it.

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FAQs For Branding Projects

Do you offer payment plans?

My standard payment terms for The Brand Experience are:
25% To lock your project in my diary.
25% When your visual identity is approved.
25% Website design approval.
25% Before your website goes live.

Considering a standard project can be 10-12 weeks, this does give you time to make full payment. You can also approach me early to lock the project in my calendar to give yourself more time.

My standard payment terms for Design in a Day are:
50% To lock your project in my diary.
50% A week before Design Day (you typically have at least a month in between these two payments but we can make it longer.

If for some reason this is not possible for you, I am willing to discuss payment plans on a case by case basis, however final payment must be received before any finished artwork is handed over.

Do you work with specific industries?

I work with women in all kinds of businesses. What matters to me is helping you create a brand that feels right for you and makes the impact you want. If you’re ready to commit to your brand, I’m ready to help.

How is a brand designer different from a graphic designer

While graphic designers focus on individual design tasks like creating logos or marketing materials, brand designers take a holistic approach. They focus on building an overarching brand strategy and visual identity that aligns with your mission and values.

How long does the branding process take?

The timeline depends on a few things—mainly how quickly you respond and how big your website will be. At the start of every project, I lay it all out for you with a detailed schedule, so you’ll know exactly when to expect deliverables and when I’ll need your input. Here’s the deal: timely feedback is non-negotiable if we want to keep things moving. If you drag your feet, the timeline will too. Let’s work together to keep this ship on course, yeah?

I’m in a hurry. Can you work within my tight deadline?

Got an urgent project? Design in a Day could be the perfect fit. We’ll focus on exactly what you need, fast—but still keep it top-notch. No compromising on quality.

I’ve already done some branding myself. Can you build on that?

While I don’t typically work with partially completed branding, I’m happy to include your existing ideas during the pre-strategy phase to ensure they’re considered in the process.

What does a brand designer do?

A brand designer develops your brand’s visual identity, including logos, color palettes, typography, and imagery. They research your target audience and market trends, create a brand strategy aligned with your values, and ensure consistency across all materials through brand guidelines.

What if I don’t like the final design?

We’ll chat throughout the process to make sure everything feels spot on. I’m big on collaboration, so you’ll never be left in the dark. And if something isn’t right, we’ll sort it out. Simple as that.

What if I need to cancel or postpone?

When you pay for your Design in a Day, you are locking in your time in my diary. I also provide you with valuable IP that I use for the branding process or other design assets. For that reason, I cannot offer refunds; however, you can reschedule your Design in a Day at least 10 business days prior with written notice. If you need to reschedule within 10 days of your Design Day, there is a 25% rescheduling fee.

What is great brand design?

Great brand design is about creating a unique and recognisable visual identity that reflects your company’s values, mission, and personality. It goes beyond aesthetics, using elements like logos, colour schemes, typography, and imagery to form a cohesive brand strategy that resonates with your audience and helps you stand out in the market.

Why bother adding AI prompts to your brand book?

Here’s the thing: AI isn’t going anywhere. Love it or hate it, it’s here, helping us Solopreneurs automate the stuff we really don’t have time for. But here’s what most people miss – the output of AI is only as good as the input you give it. Garbage in, garbage out.

If you’ve nailed down your brand strategy – tone of voice, ideal customer persona, the whole shebang – then you can train AI tools to create content that actually sounds like you. Yes, your unique, brilliant self. What does that mean? You’ll finally get marketing done. No more staring at a blank screen or wasting hours on tasks that drain your energy.

Think of it this way: AI isn’t here to replace your creativity – it’s here to amplify it. Give it the right direction, and you’ll be automating those pesky marketing tasks like a pro. So, stop overthinking it. Get your brand strategy locked in, feed it to the AI, and let’s get you back to doing what you do best – running the show and making magic happen.

Why does your brand package include a website design and copy?

Great question! Here’s the thing—after years of doing this, I’ve seen the same problem pop up time and time again. Clients come to me with a serious case of “website shame,” thinking the site itself is the problem. Spoiler alert: it’s not. Nine times out of ten, it’s the branding that’s letting them down. That’s why I take a no-nonsense, all-in approach to branding. I look at everything—branding, website design, and copy—to create the kind of consistency and clarity that makes your business impossible to ignore. Because half-baked solutions? Not on my watch.

Why is a strong brand identity important?

A well-crafted brand identity creates a lasting impression, builds trust, and fosters loyalty. When your visual identity aligns with your brand’s message, it helps you connect with your target audience and differentiate yourself in a competitive market.

Why should I do a brand audit?

Because guessing gets you nowhere. If you’re tired of feeling stuck or unsure about your brand, this audit gives you the clarity and confidence to move forward.

Have more questions? Feel free to reach out, and I’ll be happy to help!

Will I be able to manage my branding after this?

Absolutely! For The Brand Experience, I’ll provide AI-friendly branding guidelines that you can easily follow as you create content. For your website, I custom build it with you in mind ensuring you can easily update copy and images. And if you’ve got questions or need a hand down the line, I’m always here to help.

Download my price Guide

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Branding