2. Necessary stuff
I’ll send you a contract for review and an invoice requiring 50% deposit. Once the contract is signed and a deposit is paid, I’ll send across a brand discovery questionnaire for you to fill out. If you’ve chosen the Fearless Fighter package, I will then follow that up with a 30 minute discovery call.
3. Mood board
I’ll get to work on a mood board for your new brand. This will set the visual benchmark for your brand moving forward. It can include image inspirations that conveys the mood and style of your brand, fonts, colours and slogans. You’ll get a chance to provide feedback to ensure we are both on the same page.
Once your mood board is finalised I’ll get to work on your logo, providing you with at least 2 concepts. I will send them to you with a video recording to explain the reasons behind my creations. You’ll then choose your preference and provide feedback with the option for another round of revisions.
5. Other stuff
Once the logo is final I will then finalise your secondary logo and submark as well as your font selection, colours (and pattern if you have selected the Fearless Fighter package). I will also get to work on your brand guide.
Whilst I’m doing all that, I will send across the remainder of your invoice for final payment. Once that has been received I’ll issue you with all of your final files and helpful tips to successfully launch your new and fearless brand!