Build a Brand Strategy That Actually Works For You

$10,000 + GST

You’ve outgrown the DIY phase. You know your business needs more than a nice logo and some pretty colours. You need a proper brand strategy that makes every decision easier, and a visual identity that brings it to life.

This is where we roll up our sleeves and do the work together.

Book A Free Discovery Call

Let’s be honest for a second.

You know something’s not quite right with your brand. Maybe you cringe a little when you send someone to your website. Maybe your messaging feels scattered and you’re never quite sure what to say. Maybe you’ve cobbled together a visual identity from Canva templates and free fonts and it shows.

You’re not alone. Most of the women who come to me are experiencing at least one of these:

Mixed messages. You know you’re good at what you do, but when it comes to explaining it? The words just won’t come out right. Your website says one thing, your socials say another, and your elevator pitch changes every time someone asks what you do.

Beginner vibes. Your business has grown, but your brand still looks like it was put together on a shoestring budget (because it was). You’re competing with established players but your visual identity screams “just starting out.”

Website shame. You avoid sending people to your website because you know it doesn’t reflect the quality of your work. You’re losing potential clients before they even get to know you.

Sound familiar? Here’s the thing: these aren’t just surface-level problems. They’re symptoms of a missing brand strategy.

What actually is brand strategy?

Think of it like building a house. You wouldn’t start slapping up walls without a blueprint, would you? Yet that’s exactly what most business owners do with their brand. They jump straight to the logo, the colours, the website, without ever laying the foundations.

Brand strategy is your blueprint. It’s the deep thinking that happens before a single pixel gets designed. It’s understanding who you’re really talking to, what makes you genuinely different, and how to communicate that in a way that resonates.

Without it, you’re just guessing. And guessing gets expensive.

Book A Free Discovery Call

The Brand Experience: What We’ll Build Together

This is my signature 1:1 brand strategy process. We work together over several weeks to build your complete brand foundations, then I bring it all to life with a visual identity that actually fits.

Here’s what’s included:

Brand Strategy Workshop (2-3 hours)
We’ll get together (online or in person if you’re in Melbourne’s inner west) for a deep-dive workshop where I’ll ask you all the questions you probably haven’t thought to ask yourself. This is where the magic happens. We’ll uncover your brand’s personality, define your ideal client in detail, nail your positioning, and get crystal clear on your messaging.

This isn’t a surface-level chat. We dig deep. By the end, you’ll have more clarity about your business than you’ve ever had before.

Your Complete Brand Strategy Guide
Everything we uncover in our workshop gets documented in a comprehensive Brand Strategy Guide. This becomes your brand bible, the document you’ll reference for every piece of content you create, every marketing decision you make, every time you need to explain what you do and why it matters.

Your Brand Strategy Guide includes:

Brand purpose, vision, and values
Ideal client profile (detailed enough to feel like you actually know them)
Brand positioning and competitive differentiation
Brand personality and voice guidelines
Key messaging and taglines
Content pillars and topics
AI-friendly brand guidelines (so you can use tools like ChatGPT without sounding like a robot)

Visual Identity Design Once your strategy is locked in, I design a visual identity that brings it all to life. This isn’t a logo slapped together in an afternoon. It’s a considered, strategic visual system that reflects everything we’ve uncovered about your brand.

You’ll receive:

Primary logo and logo variations
Colour palette with usage guidelines
Typography system
Brand asset suite
Brand style guide

Why work with me?

I’ve been in marketing and design for over 20 years. I’ve worked agency-side, client-side, and I’ve founded my own startups. I know what it’s like to wear all the hats, to bootstrap, to figure it out as you go.

But here’s what actually matters: I get it. I understand the unique challenges women face when building businesses. The imposter syndrome. The juggling. The pressure to look polished when you’re still figuring things out behind the scenes.

I’m not going to give you some corporate brand strategy that sounds impressive but doesn’t feel like you. My job is to pull out what’s already there, the stuff that makes you genuinely different, and turn it into something you’re proud to put out into the world.

I’m straight-talking (some might say blunt), I don’t do fluff, and I’ll tell you what I actually think. If something’s not working, I’ll say so. If you’re overthinking it, I’ll tell you that too.

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Kate Hall holds a book open that says "creativity"

What the experience actually feels like

I want you to know what you’re signing up for, because this isn’t a passive process where you hand everything over and wait for the magic to happen.

Our workshop is collaborative. I’ll ask you questions that might make you think harder than you expected. We’ll probably go off on tangents that turn out to be exactly what we needed. You might have a few “oh, that’s what I’ve been trying to say” moments.

It’s also meant to be enjoyable. You’re building a brand that represents your life’s work. That should feel exciting, not like a chore.

After our workshop, I get to work on your Brand Strategy Guide and visual identity. You’ll have opportunities to review and provide feedback, and I won’t sign anything off until you’re genuinely happy with it.

The whole process typically takes 6-8 weeks from our initial workshop to final delivery.

Add a Website: from $2,999 + GST

Already have your brand strategy and visual identity sorted but need a website that does it justice? Or want to bundle everything together?

I build clean, strategic WordPress websites that work as hard as you do. Starting at $2,999 + GST for a 4-page site (Home, About, Services, Contact), with additional pages and functionality quoted separately.

Your website will be:

Built on WordPress (you own it, not me)
Mobile responsive
SEO-optimised
Designed to convert visitors into enquiries

Website projects are quoted individually based on your needs. We can discuss this during our discovery call.

What My Clients Say

Is this right for you?

The Brand Experience is designed for established service-based business owners who understand the value of proper brand foundations and are ready to invest in getting it right.

This is for you if:

You’ve been in business for a while and your brand hasn’t kept pace with your growth
You’re ready to stop guessing and start with a proper strategy
You want to work collaboratively with someone who’ll challenge your thinking
You value authenticity over trends
You’re prepared to invest $10k+ in your brand foundations

This might not be for you if:

You’re just starting out and need something more accessible (check out the Brand Blueprint Builder instead)
You only want a logo without the strategy work
You’re looking for the cheapest option
You want someone to just “make it pretty” without asking questions

FAQs For Branding Projects

Will I be able to manage my branding after this?

Absolutely! For The Brand Experience, I’ll provide AI-friendly branding guidelines that you can easily follow as you create content. For your website, I custom build it with you in mind ensuring you can easily update copy and images. And if you’ve got questions or need a hand down the line, I’m always here to help.

Why is a strong brand identity important?

A well-crafted brand identity creates a lasting impression, builds trust, and fosters loyalty. When your visual identity aligns with your brand’s message, it helps you connect with your target audience and differentiate yourself in a competitive market.

Why does your brand package include a website design and copy?

Great question! Here’s the thing—after years of doing this, I’ve seen the same problem pop up time and time again. Clients come to me with a serious case of “website shame,” thinking the site itself is the problem. Spoiler alert: it’s not. Nine times out of ten, it’s the branding that’s letting them down. That’s why I take a no-nonsense, all-in approach to branding. I look at everything—branding, website design, and copy—to create the kind of consistency and clarity that makes your business impossible to ignore. Because half-baked solutions? Not on my watch.

Why bother adding AI prompts to your brand book?

Here’s the thing: AI isn’t going anywhere. Love it or hate it, it’s here, helping us Solopreneurs automate the stuff we really don’t have time for. But here’s what most people miss – the output of AI is only as good as the input you give it. Garbage in, garbage out.

If you’ve nailed down your brand strategy – tone of voice, ideal customer persona, the whole shebang – then you can train AI tools to create content that actually sounds like you. Yes, your unique, brilliant self. What does that mean? You’ll finally get marketing done. No more staring at a blank screen or wasting hours on tasks that drain your energy.

Think of it this way: AI isn’t here to replace your creativity – it’s here to amplify it. Give it the right direction, and you’ll be automating those pesky marketing tasks like a pro. So, stop overthinking it. Get your brand strategy locked in, feed it to the AI, and let’s get you back to doing what you do best – running the show and making magic happen.

What's the difference between brand strategy and visual identity?

Brand strategy is the thinking. Visual identity is the seeing. Strategy defines your brand’s personality, positioning, and messaging. Visual identity brings that to life through logos, colours, typography, and design elements. You need both, but strategy always comes first.

What is great brand design?

Great brand design is about creating a unique and recognisable visual identity that reflects your company’s values, mission, and personality. It goes beyond aesthetics, using elements like logos, colour schemes, typography, and imagery to form a cohesive brand strategy that resonates with your audience and helps you stand out in the market.

What if I just want a logo?

I don’t offer logo design without brand strategy. A logo designed without strategy is just decoration. If budget is a concern, the Brand Blueprint Builder can help you develop your strategy foundations at a more accessible price point.

What if I don’t like the final design?

We’ll chat throughout the process to make sure everything feels spot on. I’m big on collaboration, so you’ll never be left in the dark. And if something isn’t right, we’ll sort it out. Simple as that.

What exactly is brand strategy?

Brand strategy is the foundational thinking behind your brand. It covers who you’re talking to, what makes you different, how you want people to feel when they interact with your business, and what you want to be known for. It’s the blueprint that guides every other branding and marketing decision you make.

What does a brand designer do?

A brand designer develops your brand’s visual identity, including logos, color palettes, typography, and imagery. They research your target audience and market trends, create a brand strategy aligned with your values, and ensure consistency across all materials through brand guidelines.

I’ve already done some branding myself. Can you build on that?

While I don’t typically work with partially completed branding, I’m happy to include your existing ideas during the pre-strategy phase to ensure they’re considered in the process.

I’m in a hurry. Can you work within my tight deadline?

Got an urgent project? Design in a Day could be the perfect fit. We’ll focus on exactly what you need, fast – but still keep it top-notch. No compromising on quality.

How much does The Brand Experience cost?

The Brand Experience is $10,000 + GST. This includes the brand strategy workshop, your complete Brand Strategy Guide, and full visual identity design. Website development is available as an add-on starting from $2,999 + GST.

How long does the process take?

Typically 6-8 weeks from our initial workshop to final delivery. This allows proper time for strategy development, design exploration, and revisions. This does not include web development.

How is a brand designer different from a graphic designer

While graphic designers focus on individual design tasks like creating logos or marketing materials, brand designers take a holistic approach. They focus on building an overarching brand strategy and visual identity that aligns with your mission and values.

Do you work with specific industries?

I work with women in all kinds of businesses. What matters to me is helping you create a brand that feels right for you and makes the impact you want. If you’re ready to commit to your brand, I’m ready to help.

Do you offer payment plans?

My standard payment terms for The Brand Experience are:
50% To lock your project in my diary.
50% Just before final delivery.

Considering a standard project can be 6-8 weeks, this does give you time to make full payment. You can also approach me early to lock the project in my calendar to give yourself more time.

My standard payment terms for Design in a Day are:
50% To lock your project in my diary.
50% A week before Design Day (you typically have at least a month in between these two payments but we can make it longer.

If for some reason this is not possible for you, I am willing to discuss payment plans on a case by case basis, however final payment must be received before any finished artwork is handed over.

Do I need to be in Melbourne?

Not at all. Our workshop can be done online via video call. If you happen to be in Melbourne’s inner west, we can meet in person if you prefer.

Can you design my website too?

Not on Design Day itself, but I do offer website design as a separate service. Prices start at $2,999 + GST for a 4-page site (Home, About, Services, Contact), with additional pages and functionality quoted separately. We can discuss this during your discovery call if you need both.

Ready to build a brand that actually works?

The first step is a 15-minute discovery call. No pressure, no pitch. Just a chance to chat about where you’re at and whether we’d be a good fit. Book your FREE call below.

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