The Real Reason Your AI Content Is Generic
Let’s have an frank chat about that ChatGPT content you’re posting, shall we?
You know the stuff I mean. The posts that start with “Are you ready to unlock your potential?” The ones littered with rocket emojis 🚀 and phrases like “dive deep” and “elevate.”
The content that could literally belong to any business coach, wellness guru, or virtual assistant on Instagram.
Here’s the uncomfortable truth: It’s not the AI’s fault your content sounds like it was written by a corporate robot having an identity crisis.
You’re Asking AI to Write in a Voice You Haven’t Defined
Think about it. You’re sitting there typing “Write an Instagram post about my coaching services in my brand voice.”
But mate, what IS your brand voice?
If I asked you right now to describe it in specific, actionable terms that you could feed to an AI, could you? Beyond “friendly and professional” (which is what everyone says, by the way)?
Could you tell me:
- The exact phrases you’d never use?
- Your stance on emojis (and which ones you’d actually use)?
- Whether you’re more “cup of tea and brutal honesty” or “green juice and gentle guidance”?
- The specific words your dream clients use that you should be mirroring?
No? Then how the hell is ChatGPT supposed to know?
The Generic AI Starter Pack
Let me guess what your AI content currently includes:
The Overused Phrases:
- “Unlock your potential”
- “Dive deep into”
- “On this transformative journey”
- “Furthermore” and “Moreover” (because AI loves sounding like a year 9 essay)
- “In today’s fast-paced world”
The Punctuation Crimes:
- Em-dashes everywhere—like this—because AI thinks it makes you sound thoughtful
- Excessive exclamation marks!!!
- Lists that start with “🌟” for no bloody reason
The Tone Confusion:
- One paragraph: Corporate LinkedIn bro
- Next paragraph: Your bestie who just discovered manifestation
- Final paragraph: A motivational poster from 2012
Sound familiar? That’s because without brand foundations, you’re not training AI – you’re just hoping it randomly generates something that sounds like you.
The Real Cost of Generic AI Content
Here’s what this is actually costing you:
- Time: You’re spending longer editing AI content than it would take to write from scratch
- Credibility: Your audience can smell AI-generated waffle from a mile away
- Connection: Generic content doesn’t connect. It doesn’t convert. It just… exists
- Consistency: Your Monday post sounds nothing like your Friday post
- Confidence: You’re second-guessing everything because nothing feels quite right
What Your AI Actually Needs From You
Imagine if you could give ChatGPT this:
“Write like a straight-talking Australian brand strategist who’s had too much coffee and not enough patience for industry bullshit. Use British English spelling. Never use em-dashes. Sparse emojis – maximum one per post, and never rockets or sparkles. Talk like you’re having a cuppa with a friend who needs honest advice. Reference specific struggles like ‘website shame’ and ‘price anxiety’. Avoid: journey, unlock, dive deep, furthermore, leverage, synergy, elevate. Include: actually, honestly, let’s be honest, let’s be real.”
Suddenly, your AI content would sound like YOU.
But honestly that prompt above? That’s just tone of voice. That’s maybe 5% of what makes your brand distinct.
What about:
- Your brand story and why you do what you do?
- Your unique perspective on your industry?
- Your values and what you stand against?
- Your dream client’s specific language and pain points?
- Your brand personality archetype?
- Your key messages and how you position yourself?
The Solution Isn’t Another AI Course
You don’t need another “Master ChatGPT in 30 Days” course.
You need brand foundations.
You need to know who you are, who you serve, and how you show up differently before you can train any AI to sound like you.
Because here’s the kicker: AI is brilliant. It can write faster than you, generate ideas when you’re stuck, and help you create content at scale. But it can only work with what you give it.
Rubbish in, rubbish out.
Brand foundations in, brand-aligned content out.
But What About the Ethics around AI?
Look, I know AI has issues. The environmental impact of running these massive language models. The ethical concerns about creative work and attribution. The whole “are we replacing human connection with robots” debate.
Valid concerns, all of them.
But here’s the reality: AI isn’t going away. It’s already here, embedded in everything from your phone’s autocorrect to your Netflix recommendations. Fighting against it is like trying to uninvent the internet.
What pisses me off is people using it badly. Wasting computational resources asking ChatGPT basic Google questions. Going back and forth seventeen times because they can’t articulate what they actually want. Using it to generate the same generic rubbish everyone else is posting.
That’s not just bad for business – it’s wasteful on every level.
When you have proper brand foundations, AI becomes an extension of you, not a replacement. You’re in the driver’s seat. You know exactly what you need, you give clear instructions, you get it right the first time.
For solo business owners trying to build something whilst juggling everything else? AI can be a bloody godsend. It’s like having a junior copywriter who works at 2am when inspiration strikes. But only if you know how to brief them properly.
The environmental cost of you spending three hours writing one Instagram post? Your time, your energy, your laptop running, your stress levels affecting everything else you do that day. That’s a cost too.
Use AI intentionally. Use it well. Train it properly. Get what you need and get out.
That starts with knowing your brand.
What If You Had Everything AI Needed?
I’m building something that changes this entire game.
One guided session that helps you uncover:
- Your complete brand story and positioning
- Your exact voice and tone (with specific do’s and don’ts)
- Your dream client profile (with their actual language)
- Your brand personality and archetype
- Your key messages and value proposition
- Your visual direction and style preferences
All compiled into a comprehensive brand guide AND a ChatGPT training prompt that you can use immediately.
No more generic AI content. No more editing for hours. No more sounding like everyone else.
Just clear, consistent, YOU content that actually connects.
It’s called Brand Blueprint Builder. It launches January 1st. And it’s going to revolutionise how entrepreneurs approach both brand strategy AND content creation.
Stay tuned. This changes everything.
