Website shame is the number one issue that I see when new clients drop into my radar. My answer is always the same.
‘You need to invest in your brand identity before you build your website.’
It’s a pretty simple solution but one many business owners choose not to invest in. I’ll be honest, I was the same when I started out. I didn’t have time to invest in my brand because I was too busy building other brands!
Cue endless cycle of website re-dos with no real results.
I’ve learned the hard way though, and let me tell you, the consequences of neglecting your brand identity before launching your website can be brutal.
Imagine this: you’ve poured countless hours and resources into developing what you believe is a killer website. It’s sleek, it’s modern, and it’s got all the bells and whistles you think your audience wants. But then, the crickets start chirping. Your website isn’t converting visitors into customers. You’re not seeing the engagement or the sales you were hoping for. What went wrong?
More often than not, the issue lies in your brand identity—or rather, the lack thereof. Your website might look great, but does it truly reflect who you are as a business? Does it speak to your target audience in a way that resonates with them on a deeper level? Without a solid brand identity to guide your website design, you’re essentially shooting in the dark, hoping something sticks.
That’s where investing in your brand identity comes in. It’s about more than just slapping your logo on a website template and calling it a day. It’s about defining who you are as a brand—your values, your mission, your unique selling proposition—and communicating that authentically to your audience through every touchpoint, including your website.
When you take the time to develop a strong brand identity upfront, before diving into website development, you set yourself up for success. You create a cohesive brand experience that builds trust, fosters loyalty, and ultimately drives results. Your website becomes more than just a digital storefront—it becomes a powerful tool for connecting with your audience, building your brand, and growing your business.
So, before you hit that “publish” button on your next website redesign, ask yourself: have I invested in my brand identity? If not, it might be time to rethink your approach. Trust me, your website—and your bottom line—will thank you for it.
