You don’t need me to tell you that branding is always evolving—what worked even two years ago won’t cut it today. And in 2025? Well, branding’s getting bolder, sharper, and far more personal (finally!). It’s not just your business that needs a brand; it’s you. But...
Building a bold, authentic brand isn’t something you leave to chance—or the lowest bidder. Finding the right branding partner is critical. It’s not just about fancy portfolios or shiny credentials (although, yes, those help). You need someone who gets you – your...
It’s tempting when starting out to offer customers everything but the kitchen sink. After all, you want to show off your skills, attract a wider audience, and make sure no one leaves empty-handed, right? Wrong. What you’re actually doing is creating confusion—and...
Crafting content that truly resonates without a brand archetype? That’s a bit like trying to make tea without a teabag. But once you’ve identified your archetype, you’ve got a powerful tool to slice through the noise. Aligning your stories with your...
If you’ve been keeping up with my blog posts, you’re aware of the essentials: a strong online presence is important for small businesses and solopreneurs to stand out. Additionally, a well-optimised website with quality SEO practices can greatly boost your...
As small business owners, creating clear and compelling copy is our secret weapon for engaging audiences. But how can we make our message shine amidst the digital noise? Fear not, this blog post is your guide through the chaos—because standing out is key! 1. The...
