Ever thought about copying a successful business owner’s social media strategy in because they seem to be doing so well? I totally get it—standing out online in an already crowded market is tough. Sure, it might be tempting to take a tried-and-true formula and...
The online world is chaotic, with brands competing for your attention. It can be daunting to connect with your ideal customer amidst the noise. However, solo entrepreneurs possess a powerful tool: storytelling. Embrace your uniqueness, cut through the clutter, and...
Technology is always changing and staying on top of technology trends can feel like chasing a hyperactive squirrel. Google, our friendly neighbourhood internet gatekeeper, keeps changing its algorithms to keep us on our toes. While this may seem like a digital...
Last weekend, during a challenging yoga class, my instructor shared a powerful insight: “There’s no such thing as perfection – we meet ourselves where we are.” It was just what I needed to hear to keep my mind focused and silence that inner...
Are you at a loss as to why your brand isn’t connecting with your ideal client? You’re not alone—many driven solopreneurs like yourself have found themselves in the same situation. It’s a common hurdle, but addressing it is key to growing your business...
In today’s world, where everyone’s constantly getting hit with ads and choices, trust and authenticity are gold for any business. Trust is what everything else is built on, and being real is how you get there. This post is for all the entrepreneurs and...
