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Protect Your Online Presence

Jan 5, 2024

Do you know how to access your domain?

If you’re new to business or simply don’t understand the importance of domain ownership then you need to read this.

As a business owner you should, at the very least, know the following about your domain:

  1. Who your domain registrar is: This is often different to your website host.
  2. How to access your domain registration and hosting: What’s the login? What email address is linked to the domain?

Why is knowing how to access my domain so important?

1. It’s Your Digital Address: Think of your domain as your online street address. It’s how people find you on the vast internet. Without ownership, it’s like not having a home base in the digital world.

2. Branding Control: Your domain is part of your brand identity. Owning it means you control how your brand is represented online. It’s like having the reins to your own story.

3. Credibility Boost: Having your own domain (like yourbusiness.com) looks way more professional than being stuck with a generic one (like yourbusiness.somefreeplatform.com). It’s the difference between a sleek storefront and a makeshift stall.

4. Email Authority: Your domain is often linked to your email address ([email protected]). This not only looks professional but also adds a layer of trust. It’s like having a business card for the digital age.

5. Online Independence: Owning your domain means you’re not at the mercy of platform changes or closures. It’s like having your own plot of land—you decide what to build and how to decorate.

6. Flexibility and Scalability: As your online presence grows, you might want to expand your website or create new email addresses. Owning your domain gives you the flexibility to scale up without being limited.

7. Investment Protection: Your domain can become a valuable asset over time. It’s like real estate in the digital world. Protecting that investment means securing your place in the ever-evolving online landscape.

8. Consistent Identity: Whether you’re a blogger, a business, or an artist, your domain provides a consistent identity. It’s like your personal plot in the digital universe that remains yours, no matter where your online journey takes you.

What happens if my domain registration does not get paid?

If the domain is not paid within a required timeframe the following may occur depending on the policies of the domain registrar:

  1. Suspension Alert: The first thing that might happen is the dreaded DNS “can’t find the server” alert. Translation: Your website and all its buddies (email, we’re looking at you) might go MIA for a bit.
  2. Expiration: Your domain does a disappearing act because you forgot to pay the bill. But no worries, it gets a little grace period—a chance to come back in the game. After that, there’s a redemption period, but it’s like VIP access with a higher price tag. Miss this window, and your domain might just hit the streets for someone else to grab.
  3. No Control: Not paying means a loss of control over your domain settings and all those fancy DNS records.
  4. Downtime: Skipping the bill is like turning off the lights. Cue the downtime, impacting your communication and online presence. Clients can’t get hold of you and you are losing money.
  5. Brand Bash: Not paying the bill is bad brand ethic. Your domain is tied to your identity, and if it takes a hit so does your brand.

How do I avoid losing ownership of my domain?

To avoid losing access to your domain, I recommend following these best practices:

  1. Automatic Renewal Magic: First things first, set up that auto-renewal feature for your domain. Renewing your domain via auto-renewal is like putting your domain on autopilot.
  2. Stay in Touch: Keep your contact info up to date. Don’t let those renewal notices slide into your spam folder. Make sure your domain registrar can reach you, and you’ll be in the loop.
  3. Commitment: Ever thought about committing for the long haul? Instead of renewing year by year, go for a multi-year plan – renew your domains in advance. It’s like telling your domain, “We’re in this together for the long run.”
  4. Card on File: Keep your payment info updated. If your credit card has had an identity change, make sure your registrar knows about it. A smooth payment process ensures your domain stays online.
  5. Set a Date: If you’re more hands-on, set calendar reminders and watch for domain name expiration. An alert a few weeks before renewal is like a buddy tapping you on the shoulder and saying, “Hey, don’t forget about your domain!”

I’ve lost access to my domain and my website is down, what do I do?

Ok if your website is down you can try the following:

  1. Do you host your website with me? If you host your website with me then I’ll be on top of your website downtime so chances are I will know about it before you do and I’ve already been in touch. I always ensure your website hosting server is working fine, and if you have access to your domain registration I will review your settings for you to understand why your site is down.
  2. If you don’t have access to your domain: Shoot a message to your domain registrar’s support team and explain your situation.
  3. Scour Those Emails: Dive into your inbox (even the spam folder) for messages from your registrar. You may have missed the domain name expiration notices.
  4. Redemption Mode: If your domain is in redemption, fear not. You can still rescue it, but there might be a fee. Check with your registrar.
  5. Password Check: Confirm your password is locked and loaded. If it feels a bit fishy, update it just to be on the safe side.
  6. Show Ownership: Get ready to flash your ownership card. Your registrar might want to see some proof, like receipts or documents.
  7. Contact the person who registered your domain: If your domain was registered by a past business owner or employee, it’s worth a shot contacting them to see if they can help.
  8. Legal Backup: If seem dodgy, think about legal advice. If you think your domain has been unfairly snatched, a bit of legal wisdom might help to reclaim lost domain names.

I need to register a new domain, who should I go with?

There are plenty of domain registrars out there, sometimes it can get a little confusing on who to go with. The following are some of the most highly rated registrars:

  1. Namecheap: Known for its straightforward interface and competitive pricing,
  2. GoDaddy: One of the largest and most well-known domain registrars that integrate well with many third party services.
  3. Google Domains: Google’s domain registration service is known for its simplicity and transparent pricing. It’s a good option for those who prefer a clean and straightforward interface.
  4. Name.com: Known for its user-friendly interface and additional services, Name.com is a reliable registrar with competitive pricing.

Remember, owning your domain isn’t just a formality; it’s about taking control, showcasing your style, and making your mark in the vast digital playground. It’s your digital home and it’s worth claiming!

IS YOUR BRAND SERVING YOU ?

Let’s take a deep dive into where your brand stands right now compared to where you want it to be in the market.

I’ll give you some real-life solutions to help you get there.