Does the phrase “brand message” make your eyes glaze over, leaving you with a faint ringing in your ears? Let’s clear things up—it’s not some mythical concept. A brand message isn’t about flashy buzzwords or trying to sound overly clever. It’s simply about communicating who you are, what you do, and why it matters—clearly and confidently. That’s all there is to it. No fluff, no fuss.
If you can hold a conversation with a mate, you can absolutely nail your brand message. Don’t believe me? Let me walk you through three stupidly simple tips that’ll have you crafting a killer brand message without melting your brain.
1. Write like you talk. Seriously.
This is where most people go off track. You sit down to write and suddenly think you need to sound “professional.” But no one uses words like “bandwidth” and “synchronicity” in real life—except maybe old-school marketing wankers.Your brand isn’t a PowerPoint presentation; it’s a conversation.
Ask yourself: how would I explain my business to a friend? Those words you use naturally? Use them in your messaging.
Example? If you’d never, in a million years, say, “The mission of my business is to comprehensively elevate brand profiles,” then don’t write it. Instead, say something real like, “I help businesses stand out and stop blending in.”
Your message should sound human—because guess what? People buy from people, not robots.
2. Picture your dream client and talk directly to them.
Who are you actually talking to with your brand? And if your answer is “everyone,” we need to have a serious chat. You can’t connect with everyone, and frankly, you shouldn’t try. Your message needs to speak to your dream client—the one you’d be over the moon to work with.
Close your eyes (not literally, you’re reading this) and picture your perfect client. What matters to them? What’s stressing them out? What keeps them wide awake at 3 a.m., and how can you swoop in like a hero? Your message needs to hit at the heart of those pain points.
For example, if your dream client is a frazzled small business owner drowning in social media, don’t say, “I provide content creation services.” Say, “I take the stress out of content creation so you can actually run your business.” Feel the difference? One’s vague fluff; the other’s a lifeline.
Your dream client should look at your message and think, Wow, are they reading my mind or what?
3. Ditch the jargon, bin the big words.
Your dream client doesn’t need a dictionary to work with you, so stop writing like you’re trying to impress an English professor. Toss the jargon, the corporate-speak, and the unnecessarily complicated sentences.
Instead of, “I facilitate seamless communication strategies for maximum stakeholder alignment,” try, “I help teams talk to each other and actually get things done.” See? Simple, clear, and direct. If your teenage self wouldn’t have understood it, rewrite it.
People don’t care about how fancy your vocabulary is. They care about what you can do for them and why it matters. Keep it straightforward and watch how much easier it is to connect.
So Let’s Recap
Your brand message doesn’t need to be clever, perfect, or wrapped in shiny words. It just needs to be you. Write like you speak, focus on your dream client, and keep it simple. That’s how you create a message that grabs attention—and actually sticks.
Now, your turn. Look at your current brand messaging and ask yourself:
- Does this sound like me, or some corporate robot?
- Would my dream client feel like I get them?
- Is it clear and to the point?
Make the tweaks and don’t be afraid to test it out. It’s not set in stone—it’ll evolve as you do, and that’s a good thing.
Got questions? Want feedback? I’m here for it, so please book a free chat with me here. And remember: your brand message doesn’t need to be perfect; it just needs to be *you*—bold, clear, and unapologetically real.
