If you’re a small business owner or entrepreneur thinking about your first website, the convenience of all-in-one platforms like Wix, Squarespace, or Strikingly might seem irresistible. I get it—they promise easy setup, sleek designs, and everything in one place. But...
Deciding to create a bold, unforgettable brand (and an incredible website to match) is a big step, and I’ll bet you’ve got a few questions about how it all works. Don’t worry; I’ve got you covered. Here’s a step-by-step look at what happens when you decide to work...
You don’t need me to tell you that branding is always evolving—what worked even two years ago won’t cut it today. And in 2025? Well, branding’s getting bolder, sharper, and far more personal (finally!). It’s not just your business that needs a brand; it’s you. But...
Building a bold, authentic brand isn’t something you leave to chance—or the lowest bidder. Finding the right branding partner is critical. It’s not just about fancy portfolios or shiny credentials (although, yes, those help). You need someone who gets you – your...
It’s tempting when starting out to offer customers everything but the kitchen sink. After all, you want to show off your skills, attract a wider audience, and make sure no one leaves empty-handed, right? Wrong. What you’re actually doing is creating confusion—and...
Crafting content that truly resonates without a brand archetype? That’s a bit like trying to make tea without a teabag. But once you’ve identified your archetype, you’ve got a powerful tool to slice through the noise. Aligning your stories with your...
