Louisa Coppel
Project type
Full brand design & website design & development
About the client
Louisa Coppel is a trusted communications strategist. She works with businesses on their communications strategies as well as teaching staff how to create their own compelling plans and publications.
Louisa initially had her business under a different but with the launch of a new book under her own name she knew it was time to take the big step and rename her business. Along with that came a new full brand design and a website.
Louisa wanted a fun and engaging brand, merging the idea of paint, scribbles and handwriting. I used my iPad Pro to hand create the watermark circular blobs in her brand. These are used across various touch points in the business, especially in social media and white papers where iconography is needed.
The website (built in WordPress) had the following special requirements:
- Downloadable free resources that capture leads. We did this by creating a lead gen form which sends the customer to a hidden link to download the file after they have signed up.
- Louisa has two very detailed services pages that required some thought into how we would best present them to the customer. We came up with the solution of a tab feed for each category which also allow us to create a popup lead generation from CTA buttons.
- A buy option for Louisa’s e-book.