Building a bold, authentic brand isn’t something you leave to chance—or the lowest bidder. Finding the right branding partner is critical. It’s not just about fancy portfolios or shiny credentials (although, yes, those help). You need someone who gets you – your...
It’s tempting when starting out to offer customers everything but the kitchen sink. After all, you want to show off your skills, attract a wider audience, and make sure no one leaves empty-handed, right? Wrong. What you’re actually doing is creating confusion—and...
Crafting content that truly resonates without a brand archetype? That’s a bit like trying to make tea without a teabag. But once you’ve identified your archetype, you’ve got a powerful tool to slice through the noise. Aligning your stories with your...
If you’ve been keeping up with my blog posts, you’re aware of the essentials: a strong online presence is important for small businesses and solopreneurs to stand out. Additionally, a well-optimised website with quality SEO practices can greatly boost your...
Many business owners often overlook that their website and email list are the only digital assets they truly control. Unlike social media, which can disappear in an instant, these resources are enduring. Therefore, establishing an online presence is crucial for...
Alright, small business warriors and lone rangers, let’s set the record straight. There’s this sly notion floating around that professional designers have an undying hatred for Canva. However, here’s the reality: it’s simply not true! In fact,...
