Your website has one big job—to turn visitors into customers. If it’s not pulling its weight, something’s off, and it’s time to fix it. The good news? Building a high-converting website doesn’t have to be rocket science. With some smart tweaks and a focus on the right...
If you’re a small business owner or entrepreneur thinking about your first website, the convenience of all-in-one platforms like Wix, Squarespace, or Strikingly might seem irresistible. I get it—they promise easy setup, sleek designs, and everything in one place. But...
If you’ve been keeping up with my blog posts, you’re aware of the essentials: a strong online presence is important for small businesses and solopreneurs to stand out. Additionally, a well-optimised website with quality SEO practices can greatly boost your...
Many business owners often overlook that their website and email list are the only digital assets they truly control. Unlike social media, which can disappear in an instant, these resources are enduring. Therefore, establishing an online presence is crucial for...
As small business owners, creating clear and compelling copy is our secret weapon for engaging audiences. But how can we make our message shine amidst the digital noise? Fear not, this blog post is your guide through the chaos—because standing out is key! 1. The...
Ever thought about copying a successful business owner’s social media strategy in because they seem to be doing so well? I totally get it—standing out online in an already crowded market is tough. Sure, it might be tempting to take a tried-and-true formula and...
